Building a 5-Star Online Reputation

Need help? Here’s some how-to information on listings, reviews, and videos,

Listings

Today, business success hinges on being found online and people liking what they find.

That means you need a network of connections so you’ll show up and stand out in local search results. A strong online presence with lots of recent positive reviews is crucial in being found and in being trusted enough for a call or visit. And that’s a problem. Although most directory and review sites are free, you need to claim listings on a dozen or more directory sites and make sure the information is correct. That’s important since on most sites anyone can create a review page for your business. And, yes, Google is continuing to delete unclaimed listings.

Fixing Listings

To correct the information in a directory or review listing, you’ll first need to claim that listing. That consists of following the first few steps of creating a listing, then editing what’s already there.

Create Listings

Most basic listings are free, but there’s often a monthly fee for full control and the ability to add photos, videos, coupons, and other custom content. Creating your business listing is essentially a matter of going to each site and following their instructions. Every site is different, so we’ve created a guide for the top free sites. You can download it by clicking Here.

Reviews

Reviews Build Trust That Brings In More New Customers

Online reviews are the gatekeepers to your business. Most people now check out a business online before making a decision, even if that company has been recommended to them. And they want to find at least a half-dozen positive reviews before taking the next step. Otherwise they head for your competitors, often already right in front of them in their search results.

Getting More Reviews

Most local businesses find it difficult to get even the minimum 1-2 new reviews per month necessary to establish consumer trust. But simply asking and making it convenient can often double or triple the number of reviews coming in. You can download our complete how-to guide by clicking Here.

Hiding Bad Reviews the Right Way

Other than in exceptional circumstances it’s pretty much impossible to have a bad review removed. Burying it with a bunch of new genuine reviews is a good way of dealing with the problem, but there’s a better way. Show your good character and concern for your customers by promptly responding to negative reviews in a supportive and non-confrontational way. On most sites people can see such “conversations,” so you’ll be turning a negative into a big plus. That’s also covered in our guide.

Creating Business Videos

Videos Boost Trust and Sales

Videos are one of the best ways to engage existing and prospective customers to grow your business. Most people would far rather watch a short clip than read a page or two. Plus online videos are another way to show up in search results, with an attention-getting image to boot.

With today’s consumer technologies small businesses can create their own web videos, and sites such as Youtube make it possible to reach a huge audience with little or no cost. But it takes no small amount of marketing experience to create videos that are effective in drawing in new customers. We’re putting together a report with tips and guidelines, and in the mean time are offering review videos at an exceptionally low cost.

They incorporate your actual customer reviews as text, so no one has to be in front of a camera. These 60-second studio-quality shorts feature a professional spokesperson and prime-time graphics (including your logo) for a truly professional look. Green screen technology lets us set the stage using a photograph of your business, and the format has been extensively tested and fine-tuned for call-to-action effectiveness.